INTRODUCTION:
Print media one of the
oldest and basic forms of mass communications.it include newspaper ,books
magazines and journals .even after advent of electronic media the print media
not lost its charm or relevance .print media has advantage of making a longer
impact on the minds of reader ,with more in depth reporting and analysis.
News paper
· Print media generally refers to newspaper.
· Newspaper collect, edit and print news reports and articles.
· It is usually printed on inexpensive low grade paper such as newsprint.
· Newspaper now publish online as well as in print. Online version is
called online newspaper.
· First printed newspaper was published in 1605.
· There are newspapers published in evening also they are called
eveningers.
· A newspaper is a light weight and disposable publication may be published
daily, weekly, biweekly or monthly.
· We read newspaper for news, entertainment, and information.
· General interest newspaper are usually journals of current news on a
variety of topics.
· Those can include political events, crime, business, sports, and
opinions.
· May also include weather news and forecasts.
· Newspaper increasingly use photographs to illustrate stories
· They also often include comic strips and other entertainment such as
cross words.
Merits
· Highly informative.
· Provide solid updates on the current global scenario.
· Trusted source of news on regular basis.
· Easy to hold to read and simple to transport.
· Kept fore ever won’ be deleted like a story on the internet.
Demerits
· time waste
· Numerous trees felled
daily for producing highly quality paper.
· Alternate news would be
tune to TV channels.
· News become quick out
of date as soon as it is printed.
· Only available in
certain region or countries.
· People may not want to
pay for the news any more if they can get it for free.
Book
· The book is the oldest and most
respected medium without which civilization as we know it could not have
developed.
· They teach as how to think
independently.
· A book is a set of written , printed
, illustrated , or blank sheets , made of ink , paper , parchment , or other materials
, fastened together to hinge at one side.
· A single sheet within a book is a leaf,
and each side of a leaf is a page.
· A set of text filled or illustrated
pages produced in electronic format is known as an electronic book or e –book.
· For hundreds of years books in their
traditional form have been the most important means by which we
1. Preserve our culture
2. Transmit to the next generation
3. Communicate important new ideas to
millions of readers
4. Books continue to be widely read and
used for a variety of purpose in contemporary society.
*entertainment
*principal repository of our culture
*guides to our technical knowledge
*source of teaching on so many
subjects.
*basic reference to religious
doctrines.
*books can promote powerful ideas and
inspire great changes even revolutions.
*they can persuade the influential,
bringing new policies and solutions to problems.
*book censorship over the centuries
indicate the power and influence of books as a mass media.
Demerits
We may get bored after a long time reading,
since there are no sound or video. Especially for children’s it’s hard to focus
on book for hours. Apart from that we have to consult a
multimedia of books for reasearch people.
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